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/catalog/torgovoe-osveshchenie/
Торговое освещение
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Корпус светильника изготовлен из алюминия, что позволяет эффективно отводить тепло. Светильник крепится на шинопровод Nordic Aluminium. Это позволяет использовать его как в однофазном исполнении так и в трехфазном без дополнительных затрат. Укомплектован высокоэффективным драйвером TCI, что позволяет увеличить срок службы светильника, а также его стабильную работу. Широкий выбор алюминиевых отражателей.
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Два варианта материала корпуса- пластик или металл.
Цена за корпус из пластика.
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Корпус светильника изготовлен из алюминия, что позволяет эффективно отводить тепло. Светильник крепится на шинопровод Nordic Aluminium. Это позволяет использовать его как в однофазном исполнении так и в трехфазном без дополнительных затрат. Укомплектован высокоэффективным драйвером TCI, что позволяет увеличить срок службы светильника, а также его стабильную работу. Широкий выбор алюминиевых отражателей.
Благодаря использованию большому выбору температуры света, светильник может применяться для подсветки продуктов питания.
Два варианта материала корпуса- пластик или металл.
Цена за корпус из пластика.
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Качественное торговое освещение
Освещение в магазинах, торговых центрах или гипермаркетах – важная часть маркетинговой политики. Грамотно используя возможности освещения, вы сможете управлять потребительским поведением ваших клиентов: привлекать их внимание к определенному товару или стенду, планировать их маршрут и разделять отделы.
Все больше предпринимателей стараются купить для освещения магазина светодиодные лампы, и все чаще релампинг сводится к замене традиционных источников света на светодиодные. Главная задача торгового освещения — показать товар с лучшей стороны, побудить посетителя к совершению покупки и направить его в нужную сторону.
Существует несколько вариантов торгового освещения:
Общее
В этом случае лампы равномерно распределены под потолком. Это позволяет посетителям легко ориентироваться в магазине, обеспечивая достаточный уровень освещенности. Часто используется в дискаунтерах и гипермаркетах.
Акцентное
Наиболее распространенный способ организации подсветки в брендовых и мультибрендовых магазинах. С помощью акцентного света внимание посетителей можно обратить только на выкладку товара или на экспозицию, и свести к минимуму отвлечение на постороннее. Вы можете выделить таким светильником витрину магазина и входную группу, что привлекает внимание.
Комбинированное
Это хороший компромисс между экономичностью и визуальным эффектом. Так, можно уменьшить количество акцентных светильников, а недостающую освещенность увеличить с помощью общего освещения.
Выбор способа подсветки зависит от типа магазина и его товара. Существует несколько общих правил:
Одежда и обувь. Для магазинов одежды очень важны свет, правильно передающий цвет товара. Магазины обуви используют светильники с низким уровнем нагрева и без УФ-излучения, чтобы избежать деформации изделий из кожи.
Ювелирные изделия и бижутерия. В ювелирных салонах важно использовать яркое акцентное освещение, которое даст блики и интересные визуальные эффекты. Так ваш покупатель увидит украшения в самом выгодном свете.
Продукты питания. В продуктовых магазинах часто используются специальные лампы — их цветовой спектр подчеркивает лучшие качества товара. Фрукты и овощи кажутся более спелыми, мясо и колбасы — свежими, а вода — прохладной и освежающей.
Компания «Центр Технического Света» - это отличная возможность приобрести светильники Ритейл оптом и по лучшим ценам, а также получить грамотную помощь специалистов.
Мы сотрудничаем с крупнейшими поставщиками и производителями – и поэтому можем гарантировать не только безупречное качество светового оборудования, но и быстрые сроки поставки и выгодные условия для каждого клиента
Наша команда технических специалистов, архитекторов и дизайнеров способна разработать концепцию магазина, дизайн помещения, световое решение, расчет освещенности, учитывая все современные тенденции рынка осветительного оборудования и маркетинга. Для организаций, работающих по франчайзингу, мы можем подбирать световое оборудование согласно брендбуку, либо разработать новую концепцию освещения.
У нас действительно большой выбор светильников для магазинов. Если вы не нашли нужный вариант в нашем каталоге, мы сделаем подбор оборудования в индивидуальном порядке.
Хотите купить светильники для подсветки магазина или разработать проект освещения, учитывающий специфику торгового помещения? «Центр Технического Света» - то, что вам нужно
Вы можете получить бесплатную консультацию специалиста или помощь с подбором светильников, связавшись с нами по телефону (495) 968 30 78.