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/catalog/torgovoe-osveshchenie/
Торговое освещение
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[CATALOG_VAT_INCLUDED] => N
[CATALOG_WEIGHT] => 0
[CATALOG_WIDTH] =>
[CATALOG_LENGTH] =>
[CATALOG_HEIGHT] =>
[CATALOG_PRICE_TYPE] => S
[CATALOG_RECUR_SCHEME_LENGTH] =>
[CATALOG_RECUR_SCHEME_TYPE] => D
[CATALOG_QUANTITY_TRACE_ORIG] => D
[CATALOG_CAN_BUY_ZERO_ORIG] => D
[CATALOG_SUBSCRIBE_ORIG] => D
[CATALOG_PURCHASING_PRICE] =>
[CATALOG_PURCHASING_CURRENCY] =>
[CATALOG_BARCODE_MULTI] => N
[CATALOG_TRIAL_PRICE_ID] =>
[CATALOG_WITHOUT_ORDER] => N
[~CATALOG_TYPE] => 1
[~CATALOG_AVAILABLE] => Y
[~CATALOG_BUNDLE] => N
[~CATALOG_QUANTITY] => 0
[~CATALOG_QUANTITY_TRACE] => N
[~CATALOG_CAN_BUY_ZERO] => Y
[~CATALOG_MEASURE] => 5
[~CATALOG_SUBSCRIBE] => Y
[~CATALOG_VAT_ID] =>
[~CATALOG_VAT_INCLUDED] => N
[~CATALOG_WEIGHT] => 0
[~CATALOG_WIDTH] =>
[~CATALOG_LENGTH] =>
[~CATALOG_HEIGHT] =>
[~CATALOG_PRICE_TYPE] => S
[~CATALOG_RECUR_SCHEME_LENGTH] =>
[~CATALOG_RECUR_SCHEME_TYPE] => D
[~CATALOG_QUANTITY_TRACE_ORIG] => D
[~CATALOG_CAN_BUY_ZERO_ORIG] => D
[~CATALOG_SUBSCRIBE_ORIG] => D
[~CATALOG_PURCHASING_PRICE] =>
[~CATALOG_PURCHASING_CURRENCY] =>
[~CATALOG_BARCODE_MULTI] => N
[~CATALOG_TRIAL_PRICE_ID] =>
[~CATALOG_WITHOUT_ORDER] => N
[~CATALOG_VAT] => 0
[CATALOG_VAT] => 0
[PROPERTIES] => Array
(
)
[DISPLAY_PROPERTIES] => Array
(
)
[PRODUCT_PROPERTIES] => Array
(
)
[PRODUCT_PROPERTIES_FILL] => Array
(
)
[OFFERS] => Array
(
)
[OFFER_ID_SELECTED] => 0
[CHECK_QUANTITY] =>
[ITEM_PRICE_MODE] => S
[ITEM_PRICES] => Array
(
[0] => Array
(
[UNROUND_BASE_PRICE] => 0
[UNROUND_PRICE] => 0
[BASE_PRICE] => 0
[PRICE] => 0
[ID] => 763
[PRICE_TYPE_ID] => 1
[CURRENCY] => RUB
[DISCOUNT] => 0
[PERCENT] => 0
[QUANTITY_FROM] =>
[QUANTITY_TO] =>
[QUANTITY_HASH] => ZERO-INF
[MEASURE_RATIO_ID] =>
[PRINT_BASE_PRICE] => 0 руб.
[RATIO_BASE_PRICE] => 0
[PRINT_RATIO_BASE_PRICE] => 0 руб.
[PRINT_PRICE] => 0 руб.
[RATIO_PRICE] => 0
[PRINT_RATIO_PRICE] => 0 руб.
[PRINT_DISCOUNT] => 0 руб.
[RATIO_DISCOUNT] => 0
[PRINT_RATIO_DISCOUNT] => 0 руб.
[MIN_QUANTITY] => 1
)
)
[ITEM_QUANTITY_RANGES] => Array
(
[ZERO-INF] => Array
(
[HASH] => ZERO-INF
[QUANTITY_FROM] =>
[QUANTITY_TO] =>
[SORT_FROM] => 0
[SORT_TO] => INF
)
)
[ITEM_MEASURE_RATIOS] => Array
(
[21] => Array
(
[ID] => 21
[RATIO] => 1
[IS_DEFAULT] => Y
[PRODUCT_ID] => 1222
)
)
[ITEM_MEASURE] => Array
(
[ID] => 5
[TITLE] => шт
[~TITLE] => шт
)
[ITEM_MEASURE_RATIO_SELECTED] => 21
[ITEM_QUANTITY_RANGE_SELECTED] => ZERO-INF
[ITEM_PRICE_SELECTED] => 0
[CATALOG_MEASURE_NAME] => шт
[~CATALOG_MEASURE_NAME] => шт
[EDIT_LINK] =>
[DELETE_LINK] =>
[SECTION] => Array
(
[PATH] => Array
(
)
)
[CAN_BUY] => 1
[ITEM_PRICES_CAN_BUY] => 1
[~BUY_URL] => /catalog/torgovoe-osveshchenie/?PAGEN_1=27&view=tile&action=BUY&id=1222
[BUY_URL] => /catalog/torgovoe-osveshchenie/?PAGEN_1=27&view=tile&action=BUY&id=1222
[~ADD_URL] => /catalog/torgovoe-osveshchenie/?PAGEN_1=27&view=tile&action=ADD2BASKET&id=1222
[ADD_URL] => /catalog/torgovoe-osveshchenie/?PAGEN_1=27&view=tile&action=ADD2BASKET&id=1222
[~SUBSCRIBE_URL] => /catalog/torgovoe-osveshchenie/?PAGEN_1=27&view=tile&action=SUBSCRIBE_PRODUCT&id=1222
[SUBSCRIBE_URL] => /catalog/torgovoe-osveshchenie/?PAGEN_1=27&view=tile&action=SUBSCRIBE_PRODUCT&id=1222
[~COMPARE_URL] => /catalog/compare.php?action=ADD_TO_COMPARE_LIST&id=1222#ACTION_CODE#
[COMPARE_URL] => /catalog/compare.php?action=ADD_TO_COMPARE_LIST&id=1222#ACTION_CODE#
[~COMPARE_DELETE_URL] => /catalog/compare.php?action=DELETE_FROM_COMPARE_LIST&id=1222#ACTION_CODE#
[COMPARE_DELETE_URL] => /catalog/compare.php?action=DELETE_FROM_COMPARE_LIST&id=1222#ACTION_CODE#
[CATALOG_MEASURE_RATIO] => 1
[CATALOG] => 1
[CATALOG_SUBSCRIPTION] => N
[LABEL] =>
[LABEL_VALUE] =>
[LABEL_ARRAY_VALUE] => Array
(
)
[PREVIEW_PICTURE_SECOND] => Array
(
[ID] => 3804
[SRC] => /upload/iblock/ee5/ee5480b6fab72c5c01358fbb3b7713d6.png
[WIDTH] => 800
[HEIGHT] => 800
)
[SECOND_PICT] => 1
[PRODUCT_PREVIEW] => Array
(
[ID] => 3803
[SRC] => /upload/iblock/89b/89baa403fb02526cf91832bcaa786891.png
[WIDTH] => 170
[HEIGHT] => 170
)
[PRODUCT_PREVIEW_SECOND] => Array
(
[ID] => 3804
[SRC] => /upload/iblock/ee5/ee5480b6fab72c5c01358fbb3b7713d6.png
[WIDTH] => 800
[HEIGHT] => 800
)
[LAST_ELEMENT] => Y
)
Качественное торговое освещение
Освещение в магазинах, торговых центрах или гипермаркетах – важная часть маркетинговой политики. Грамотно используя возможности освещения, вы сможете управлять потребительским поведением ваших клиентов: привлекать их внимание к определенному товару или стенду, планировать их маршрут и разделять отделы.
Все больше предпринимателей стараются купить для освещения магазина светодиодные лампы, и все чаще релампинг сводится к замене традиционных источников света на светодиодные. Главная задача торгового освещения — показать товар с лучшей стороны, побудить посетителя к совершению покупки и направить его в нужную сторону.
Существует несколько вариантов торгового освещения:
Общее
В этом случае лампы равномерно распределены под потолком. Это позволяет посетителям легко ориентироваться в магазине, обеспечивая достаточный уровень освещенности. Часто используется в дискаунтерах и гипермаркетах.
Акцентное
Наиболее распространенный способ организации подсветки в брендовых и мультибрендовых магазинах. С помощью акцентного света внимание посетителей можно обратить только на выкладку товара или на экспозицию, и свести к минимуму отвлечение на постороннее. Вы можете выделить таким светильником витрину магазина и входную группу, что привлекает внимание.
Комбинированное
Это хороший компромисс между экономичностью и визуальным эффектом. Так, можно уменьшить количество акцентных светильников, а недостающую освещенность увеличить с помощью общего освещения.
Выбор способа подсветки зависит от типа магазина и его товара. Существует несколько общих правил:
Одежда и обувь. Для магазинов одежды очень важны свет, правильно передающий цвет товара. Магазины обуви используют светильники с низким уровнем нагрева и без УФ-излучения, чтобы избежать деформации изделий из кожи.
Ювелирные изделия и бижутерия. В ювелирных салонах важно использовать яркое акцентное освещение, которое даст блики и интересные визуальные эффекты. Так ваш покупатель увидит украшения в самом выгодном свете.
Продукты питания. В продуктовых магазинах часто используются специальные лампы — их цветовой спектр подчеркивает лучшие качества товара. Фрукты и овощи кажутся более спелыми, мясо и колбасы — свежими, а вода — прохладной и освежающей.
Компания «Центр Технического Света» - это отличная возможность приобрести светильники Ритейл оптом и по лучшим ценам, а также получить грамотную помощь специалистов.
Мы сотрудничаем с крупнейшими поставщиками и производителями – и поэтому можем гарантировать не только безупречное качество светового оборудования, но и быстрые сроки поставки и выгодные условия для каждого клиента
Наша команда технических специалистов, архитекторов и дизайнеров способна разработать концепцию магазина, дизайн помещения, световое решение, расчет освещенности, учитывая все современные тенденции рынка осветительного оборудования и маркетинга. Для организаций, работающих по франчайзингу, мы можем подбирать световое оборудование согласно брендбуку, либо разработать новую концепцию освещения.
У нас действительно большой выбор светильников для магазинов. Если вы не нашли нужный вариант в нашем каталоге, мы сделаем подбор оборудования в индивидуальном порядке.
Хотите купить светильники для подсветки магазина или разработать проект освещения, учитывающий специфику торгового помещения? «Центр Технического Света» - то, что вам нужно
Вы можете получить бесплатную консультацию специалиста или помощь с подбором светильников, связавшись с нами по телефону (495) 968 30 78.